Strong logo design is the most influential foundation to any companies branding. Not only should your logo speak about your company and what you do, but it should also leverage those that view it into paying customers.
Your businesses branding should be consistent, stand out from the crowd and influence your target market to not only encourage them to buy your product or services but to also create something that encourages customer loyalty.
We are in a marketing climate where everything is moving to digital or social media and while your competitors may focus on these avenues, there is an opportunity to be had by meeting someone face to face and handing them a snazzy business card or other print material that is memorable, because those target audiences that still prefer print marketing and that everyone else is turning a blind eye to are freely available to be marketed to, by you.
Right now social campaigns and digital web media is growing at an exponential rate. The difference is whether or not that media "Wow's" your audience and makes your business memorable.